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The Housing Partnership, Inc. – Partridge Pointe
The Housing Partnership, Inc. (HPI) is a private, non-profit corporation that creates affordable housing opportunities in the Louisville area. HPI achieves this by educating potential homeowners, facilitating and investing in renovations and new housing development. When they completed a 276-unit, $3.2 million dollar renovation of Partridge Pointe Apartments, HPI turned to Group Nine to create awareness for the property, and ultimately fill with qualified renters.
Group Nine created an advertising campaign employing the theme, Point Me Home. The campaign, spread out over a two-month period, focused on a highly targeted audience in areas of the community that would deliver qualified income renters. It included a direct mail postcard, print ads, transit shelter panels, and billboard posters in those areas. The program resulted in doubling the foot traffic to Partridge Pointe, a 15% increase in leases, and a heightened community awareness of HPI and the Partridge Pointe project. |
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